Virtual Brand Manager (VBM) is our one-click wonder. Type in a wine producer (brand) name, select your market and reports, and click generate. A complete brand analysis is created with account base profile, national vs. market brand ranking, by the bottle and by the glass distribution analysis, competitive set analysis and a brand quality evaluation based on compiled ratings from the top U.S. wine publications.

Virtual Brand Manager allows users to monitor on-premise brand distribution by key products in 20 top metro markets. Each market is monitored biannually obtaining a sample of 25-30% of wine-oriented* on-premise venues.

Virtual Brand Manager (VBM) Sample Report
Description of the VBM Report

We define wine-oriented restaurants as dining establishments with lists of 20 or more unique wines by the bottle with an alcohol beverage service focus on wine vs. cocktails or beer.

VBM reports are available for the following markets: AZ, CA, CT, DC, FL, IL, IN, LA, MA, MD, OR, NJ, NY (Metro NYC), TX, WA